Brand Strategy

Through Labworks brand division, we guide companies at every stage of growth to identify, hone and connect back to their authentic core or mission. Next, we craft a marketing and messaging strategy to tell the story and create a circuit of communication between the brand and its audience. The inner work allows a company’s message to resonate. At Labworks we call this Heart-Based Branding. Herein lies the breakthrough.

What is the story you’re telling the world?
How does your brand feel? How does it sound?
What does it look like, taste like, smell like? What lifestyle does it serve?
And what unique difference does it make in the world?

Our strengths include:

  • Unearthing the essence of a brand
  • Clarifying the mission and purpose behind a brand
  • Telling a brand’s story
  • Assembling top level creative teams
  • Planning and creating production schedules

Prior to committing to any Labworks program, please familiarize yourself with our policies.

The Consultancy

The expertise we deliver to our corporate clients is applicable to many individual clients as well. For those who complete the 14-week One-on-One private coaching series, Labworks offers a program of ongoing consultancy and brand strategy.

Here the program shifts from the deep inner work (though we may dive back in as needed) to a growth-focused and highly customized program.

Natane will draw on her experience as a brand strategist and consultant and mine her extensive network to advise on all aspects of marketing, storytelling, productivity, team-building, self-expression and growth, for your specific business and personal goals. You will have on board your own Creative Director and Producer for your self and your life.

Whether you are beginning a new career path, run your own business, want to become a more trusted and confident leader, or have unmet business or personal goals, this year-long program ensures you continue to embody your innate gold and purpose to self-actualize.

A tailor-made collaboration that includes measurable outcomes, achievable goals and specific, focused skill-building assures that your 100% on the court participation will result in an enduring ability to realize your biggest success and expansion. I am committed to achieving the results so that you empower your life, make an impact in the world and create a future to live into.

In this phase we may:

  • Flush out your brand strategy
  • Map your one-year plan with measurable outcomes
  • Assemble teams of top creative and business experts
  • Refine and evolve your personal style
  • Heighten your public speaking, stage presence and charisma
  • Research and advise you on courses and development programs
  • Ensure your self-expression is in sync with your essence


The Consultancy includes 2 weekly coaching calls and because it is a highly customizable program, ongoing outside development work will vary from client to client, and week to week.

The Consultancy requires a 1-year commitment, payable at the first of each month. Late fees will apply.


Pricing + Details for Brand Strategy

  • Labworks brand division is available to work on retainer or on a project basis. Please inquire here.

Pricing for The Consultancy

The fee for The Consultancy is $5000 per month per individual and requires a 1-year minimum commitment. This includes 2 weekly coaching calls, ongoing contact within business hours, customized homework, research and resourcing of collaborators, and access to Natane’s Rolodex. Fees for independent contractors and other outside business expenses are not included and are subject to each client’s discretion.


Appointments missed, changed or cancelled within 48 hours of the scheduled start time, will be charged in full. Change requests made prior to 48 hours are accommodated subject to availability.

Natane is available for questions via text message which she reviews and answers at Monday through Thursday 6 to 7pm throughout the duration of active enrollment in any series. Lengthier exchanges that exceed a 10 minute back-and-forth will be charged at the prorated hourly rate of $300.

If a private call extends past its scheduled hour, overtime will be charged at the prorated hourly rate of $300. Subject to Natane’s availability, a client may willingly choose to extend the call and incur the overtime fee. The Lab offers a 10 minute grace period on this policy so the hourly rate sets in once the call exceeds 70 minutes. The grace period or any overtime availability is not guaranteed and is subject to Natane’s schedule and discretion.

Client requests for research, feedback and review that exist outside the normal scope of work included in the One-to-One’s can be accommodated subject to availability and will be charged at the hourly rate of $300. This includes reading scripts, drafts of books, reviewing contracts and attending meetings and auditions.

Natane has the unique ability to focus on the details for the project, which in my opinion separates the best from the rest. Thanks to her, our organization has grown to ~35K followers within the first quarter.

~ Dr. Jo Yi

I came to Natane at LABWORKS looking for a way of getting from A to Z without any road map or idea of how to get there. I felt lost and more than a little hopeless despite already having had a degree of success in my chosen career. What she was able to bring to the table and most pertinently my life were the tangible steps needed to get to the next stage. She offered strategy and support in an area where I felt I had none. Not only does she have extensive reach, I have never met anyone with such a sharp eye for detail or the ability to know exactly who or what was next needed to get to the next step. I would recommend Natane to anybody who is looking to further their goals or find their life purpose. I have never felt such a strong sense of personal integrity since signing up to LABWORKS. My inner values are finally starting to match my outer results.

~ Alex Nott

Natane has this gift to see me and help me discover skills about myself that deep down I knew where there but couldn’t access. She helped me express it like no one else and guide me in creating and developing my new path. With Natane’s bright and focused mind, acute sense of professionalism and passionate spirit your journey is guaranteed achievement.

~ David Djebali, MD

Natane has incredible vision and intuition and helped me find the heart of my purpose and business. She was committed, present and heartfelt through the entire process. Launching Sacred Sister Holistics with Natané’s guidance has been a creative, joyful and inspiring experience. I now feel confident and ready to embark on this adventure.

~ Elise Thomson